CHARLES BASHAM III IS A MARKETING AND COMMUNICATIONS STRATEGIST.

A SELECTION OF EXAMPLES AND AREAS OF EXPERTISE.

I’VE LED LARGE COMPANY-WIDE INNOVATION CAMPAIGNS. THIS MOVING PROMOTION KEY IS ONE SUCH PROJECT THAT IS STILL IN USE AND CREATED NEW PROMOTIONAL OPPORTUNITIES FOR THE WEATHER CHANNEL.

MARKETING TECHNOLOGY

I’VE PLANNED AND EXECUTED OVER 55 COMMUNITY INVESTMENT EVENTS AND ACTIVITIES TO IMPROVE HEALTH OUTCOMES AND TO DELIVER ON AN ORGANIZATION’S VALUE PROPOSITION IN TARGET MARKETS.

ENGAGEMENT

I’VE CRAFTED AND IMPLEMENTED THE ANNUAL STRATEGIC MARKETING AND COMMUNICATIONS PLANS FOR 29 COMMUNITY HEALTH CENTERS,INCLUDING THE DESIGNATED COMMUNITY EXPANSION INITIATIVES, FOR A NATIONAL HEALTHCARE LEADER.

COMMUNICATIONS
STRATEGY

I’VE DEVELOPED THE GLOBAL STRATEGIC MARKETING PLAN FOR A $500 MILLION DOLLAR SALES ORGANIZATION.

MARKETING
STRATEGY

I’VE LED A GLOBAL AVIATION AFTERMARKET PROVIDER THROUGH A CRITICAL COMPANY REBRAND.
(CREATIVE: MASONKELLY, ATLANTA)

BRANDING